Arjowiggins & Sony Music
D&AD New Blood competition entry. A collaboration between
Sophie Landick and myself that focussed on promoting the
Sony Music playlist service 'Filtr' through the use of different
paper stocks provided by Arjowiggins.
For the project we created a variety of different origami pieces
that linked to a specific Filtr playlist, using colour, pattern and
paper stock to reflect the music that could be found within the playlist. To further expand on the concept we created a mock up
website that explored the idea of allowing users of the Filtr website to create their own personal origami playlist and have
it sent to either themselves, a friend or relative.